Curious to start a discussion in hopes that it enlightens me, and others!

I am noticing that as I upgrade each cyclic in the new BSIv10 it is providing a new, unique URL each time( ...../eTF10d, .../eTF10e...etc). This is annoying, as I am having to send this to the other folks that need access to BSI (Payrol, HR, Analysts). Am I doing something wrong, and/or is anyone doing something to 'alias' the URL each time?