With rising costs, many revenue teams are looking beyond RevPAR and asking a tougher question:
Are we optimizing revenue… or profit?
What metric guides your decisions most today?
- RevPAR / ADR / Occupancy
- GOPPAR or other profit-based metric
- Total revenue per guest / TRevPAR
- Contribution margin by segment or channel
Did this metric change anything you do in the last 6 months?
(High-level answers only — no numbers needed.)
