This lab provides a comprehensive, hands-on introduction to BIRST reporting, guiding participants through the entire process of designing, building, and deploying reports within the BIRST analytics environment. Learners will gain practical experience working with BIRST’s data models, visualizations, and dashboard tools to create meaningful, actionable insights for their organization. Through step-by-step demonstrations, participants will learn how to build reports from scratch—starting with data selection and filtering, progressing through visualization choices and formatting, and ultimately assigning and publishing reports to dashboards for broader organizational access.